Promote a Sports Team - Promotion
Promote a Sports Team - 4Ps (Promotion)
This engaging, hands-on marketing activity challenges students to develop a promotional campaign for a new local sports team. They can choose any sport and will create a marketing asset (poster, billboard, radio ad, TV commercial, or car/bus wrap) to promote their team. This activity provides an opportunity to apply marketing concepts, especially the 4Ps, with a focus on promotion.
This activity can be used as:
A standalone activity (10-15 minutes for creation, plus presentation & discussion).
A multi-lesson project (allowing for more than one promotional format).
A supplement to existing marketing lessons on branding and advertising.
What Students Will Learn
Through this activity, students will:
Understand the role of Promotion in a marketing strategy.
Apply marketing concepts (the 4Ps) to a real-world scenario.
Develop creative problem-solving and design skills.
Identify target audiences and how to reach them.
Improve teamwork, communication, and presentation skills.
Experiment with different promotional formats (visual, audio, and print).
What You Need
Required - Teacher Notes
Required - something for students to write/draw with and something to write/draw on
Optional - large paper and pens, pencils, or markers
Optional - devices with software for designing and creating (e.g., Canva or even Word or Google docs to add images and text)
Optional - devices for recording audio and video
Files included for Download
Teacher Notes and Runsheet (.pdf)
Presentation Slides (.pdf)
Presentation Slides (.ppt)
Promote a Sports Team - 4Ps (Promotion)
This engaging, hands-on marketing activity challenges students to develop a promotional campaign for a new local sports team. They can choose any sport and will create a marketing asset (poster, billboard, radio ad, TV commercial, or car/bus wrap) to promote their team. This activity provides an opportunity to apply marketing concepts, especially the 4Ps, with a focus on promotion.
This activity can be used as:
A standalone activity (10-15 minutes for creation, plus presentation & discussion).
A multi-lesson project (allowing for more than one promotional format).
A supplement to existing marketing lessons on branding and advertising.
What Students Will Learn
Through this activity, students will:
Understand the role of Promotion in a marketing strategy.
Apply marketing concepts (the 4Ps) to a real-world scenario.
Develop creative problem-solving and design skills.
Identify target audiences and how to reach them.
Improve teamwork, communication, and presentation skills.
Experiment with different promotional formats (visual, audio, and print).
What You Need
Required - Teacher Notes
Required - something for students to write/draw with and something to write/draw on
Optional - large paper and pens, pencils, or markers
Optional - devices with software for designing and creating (e.g., Canva or even Word or Google docs to add images and text)
Optional - devices for recording audio and video
Files included for Download
Teacher Notes and Runsheet (.pdf)
Presentation Slides (.pdf)
Presentation Slides (.ppt)
Promote a Sports Team - 4Ps (Promotion)
This engaging, hands-on marketing activity challenges students to develop a promotional campaign for a new local sports team. They can choose any sport and will create a marketing asset (poster, billboard, radio ad, TV commercial, or car/bus wrap) to promote their team. This activity provides an opportunity to apply marketing concepts, especially the 4Ps, with a focus on promotion.
This activity can be used as:
A standalone activity (10-15 minutes for creation, plus presentation & discussion).
A multi-lesson project (allowing for more than one promotional format).
A supplement to existing marketing lessons on branding and advertising.
What Students Will Learn
Through this activity, students will:
Understand the role of Promotion in a marketing strategy.
Apply marketing concepts (the 4Ps) to a real-world scenario.
Develop creative problem-solving and design skills.
Identify target audiences and how to reach them.
Improve teamwork, communication, and presentation skills.
Experiment with different promotional formats (visual, audio, and print).
What You Need
Required - Teacher Notes
Required - something for students to write/draw with and something to write/draw on
Optional - large paper and pens, pencils, or markers
Optional - devices with software for designing and creating (e.g., Canva or even Word or Google docs to add images and text)
Optional - devices for recording audio and video
Files included for Download
Teacher Notes and Runsheet (.pdf)
Presentation Slides (.pdf)
Presentation Slides (.ppt)
