Lays Potato Chips | Case Study
Lays Potato Chips - Value Proposition
This case study introduces students to the concept of value propositions using Lay’s Potato Chips as a real-world example. Students will study how quality, branding, and customer focus contribute to a company’s unique value proposition and why businesses need to communicate the value of their products to their customers clearly.
Through videos, discussions, and group activities, students will explore how Lay’s sources and selects potatoes, maintains product consistency, and differentiates itself from competitors. They will also get hands-on experience by creating their own snack product and crafting a compelling value proposition for it.
What Students Will Learn
Through this activity, students will:
Understand what a value proposition is and why it’s important in business.
Analyse Lay’s business model, from potato sourcing to branding.
Recognise how quality control and attention to detail add value to a product.
Develop creativity and problem-solving skills by designing a new Lay’s snack.
Create a value proposition for their new product and practice articulating it clearly.
What You Need
Required - Teacher Notes and Runsheet
Required - Audio and Video - the presentation has video and needs sound
Required - Paper, pencils/pens for students to use for activity
Optional - Class prizes for best pitch, best use of problem-solving, most creativity, etc.
Files included for Download
Teacher Notes and Runsheet (.pdf)
Presentation Slides (.pdf)
Presentation Slides (.ppt)
Lays Potato Chips - Value Proposition
This case study introduces students to the concept of value propositions using Lay’s Potato Chips as a real-world example. Students will study how quality, branding, and customer focus contribute to a company’s unique value proposition and why businesses need to communicate the value of their products to their customers clearly.
Through videos, discussions, and group activities, students will explore how Lay’s sources and selects potatoes, maintains product consistency, and differentiates itself from competitors. They will also get hands-on experience by creating their own snack product and crafting a compelling value proposition for it.
What Students Will Learn
Through this activity, students will:
Understand what a value proposition is and why it’s important in business.
Analyse Lay’s business model, from potato sourcing to branding.
Recognise how quality control and attention to detail add value to a product.
Develop creativity and problem-solving skills by designing a new Lay’s snack.
Create a value proposition for their new product and practice articulating it clearly.
What You Need
Required - Teacher Notes and Runsheet
Required - Audio and Video - the presentation has video and needs sound
Required - Paper, pencils/pens for students to use for activity
Optional - Class prizes for best pitch, best use of problem-solving, most creativity, etc.
Files included for Download
Teacher Notes and Runsheet (.pdf)
Presentation Slides (.pdf)
Presentation Slides (.ppt)
Lays Potato Chips - Value Proposition
This case study introduces students to the concept of value propositions using Lay’s Potato Chips as a real-world example. Students will study how quality, branding, and customer focus contribute to a company’s unique value proposition and why businesses need to communicate the value of their products to their customers clearly.
Through videos, discussions, and group activities, students will explore how Lay’s sources and selects potatoes, maintains product consistency, and differentiates itself from competitors. They will also get hands-on experience by creating their own snack product and crafting a compelling value proposition for it.
What Students Will Learn
Through this activity, students will:
Understand what a value proposition is and why it’s important in business.
Analyse Lay’s business model, from potato sourcing to branding.
Recognise how quality control and attention to detail add value to a product.
Develop creativity and problem-solving skills by designing a new Lay’s snack.
Create a value proposition for their new product and practice articulating it clearly.
What You Need
Required - Teacher Notes and Runsheet
Required - Audio and Video - the presentation has video and needs sound
Required - Paper, pencils/pens for students to use for activity
Optional - Class prizes for best pitch, best use of problem-solving, most creativity, etc.
Files included for Download
Teacher Notes and Runsheet (.pdf)
Presentation Slides (.pdf)
Presentation Slides (.ppt)
