Packaging Pop | Brand & Marketing
Packaging Pop - Branding a new product launch
This small group activity challenges students to think like marketing and design teams within a business. Students will choose a product from a given list and design eye-catching packaging for a new product launch.
The types of products are: energy drink, noodles, pizza, soft drink, lollies (candy), breakfast cereal, chocolate bar (or they can choose another if they want.
Students are encouraged to use creative design elements like colour, text, and imagery to make their packaging stand out.
This activity encourages critical thinking, creativity, and teamwork, while reinforcing branding and marketing principles in a hands-on way.
What Students Will Learn
Through this activity, students will:
Focus on brand alignment with a company image and ideal customers
Explore and discuss how design, colours, images, and text impact how packaging appeals to customers
Identify a target market and work to appeal to those customers with the design of their packaging
What You Need
Required - Teacher Notes
Required - Something for students to write with and to write on - coloured pens/pencils/markers are ideal to help students get creative
Files included for Download
Teacher Notes (.pdf)
Presentation Slides (.pdf)
Presentation Slides
Packaging Pop - Branding a new product launch
This small group activity challenges students to think like marketing and design teams within a business. Students will choose a product from a given list and design eye-catching packaging for a new product launch.
The types of products are: energy drink, noodles, pizza, soft drink, lollies (candy), breakfast cereal, chocolate bar (or they can choose another if they want.
Students are encouraged to use creative design elements like colour, text, and imagery to make their packaging stand out.
This activity encourages critical thinking, creativity, and teamwork, while reinforcing branding and marketing principles in a hands-on way.
What Students Will Learn
Through this activity, students will:
Focus on brand alignment with a company image and ideal customers
Explore and discuss how design, colours, images, and text impact how packaging appeals to customers
Identify a target market and work to appeal to those customers with the design of their packaging
What You Need
Required - Teacher Notes
Required - Something for students to write with and to write on - coloured pens/pencils/markers are ideal to help students get creative
Files included for Download
Teacher Notes (.pdf)
Presentation Slides (.pdf)
Presentation Slides
Packaging Pop - Branding a new product launch
This small group activity challenges students to think like marketing and design teams within a business. Students will choose a product from a given list and design eye-catching packaging for a new product launch.
The types of products are: energy drink, noodles, pizza, soft drink, lollies (candy), breakfast cereal, chocolate bar (or they can choose another if they want.
Students are encouraged to use creative design elements like colour, text, and imagery to make their packaging stand out.
This activity encourages critical thinking, creativity, and teamwork, while reinforcing branding and marketing principles in a hands-on way.
What Students Will Learn
Through this activity, students will:
Focus on brand alignment with a company image and ideal customers
Explore and discuss how design, colours, images, and text impact how packaging appeals to customers
Identify a target market and work to appeal to those customers with the design of their packaging
What You Need
Required - Teacher Notes
Required - Something for students to write with and to write on - coloured pens/pencils/markers are ideal to help students get creative
Files included for Download
Teacher Notes (.pdf)
Presentation Slides (.pdf)
Presentation Slides
