Crocs | Case Study
Crocs - Marketing, Scarcity (Demand)
This case study explores marketing and brand strategy through the journey of Crocs, one of the most controversial yet successful footwear brands in the world. Students will study how Crocs went from a niche boating shoe to a global fashion icon, almost failed, and rebuilt its brand through smart marketing, collaborations, and cultural trends.
Through videos, discussions, and group activities, students will delve into key marketing concepts such as branding, collaboration, scarcity marketing, and consumer trends. They will investigate how trends like “athleisure” and “ugly fashion” contributed to Crocs' resurgence, as well as why limited-edition drops and partnerships with influencers have been transformative for the company.
What Students Will Learn
Through this activity, students will:
Understand the role of marketing and branding in a business’s success.
Analyse Crocs’ journey, identifying key challenges and turning points.
Learn about co-labs (collaborations) and scarcity marketing, and why they work.
Recognise the power of consumer trends, such as 'athleisure' and 'ugly fashion'.
Engage in group discussions and activities, where they will develop a new product drop for Crocs, applying real-world marketing strategies.
What You Need
Required - Teacher Notes and Runsheet
Required - Audio and Video - the presentation has video and needs sound
Required - Paper, pencils/pens for students to use for activity
Optional - Class prizes for best pitch, best use of problem-solving, most creativity, etc.
Files included for Download
Teacher Notes and Runsheet (.pdf)
Presentation Slides (.pdf)
Presentation Slides (.ppt)
Crocs - Marketing, Scarcity (Demand)
This case study explores marketing and brand strategy through the journey of Crocs, one of the most controversial yet successful footwear brands in the world. Students will study how Crocs went from a niche boating shoe to a global fashion icon, almost failed, and rebuilt its brand through smart marketing, collaborations, and cultural trends.
Through videos, discussions, and group activities, students will delve into key marketing concepts such as branding, collaboration, scarcity marketing, and consumer trends. They will investigate how trends like “athleisure” and “ugly fashion” contributed to Crocs' resurgence, as well as why limited-edition drops and partnerships with influencers have been transformative for the company.
What Students Will Learn
Through this activity, students will:
Understand the role of marketing and branding in a business’s success.
Analyse Crocs’ journey, identifying key challenges and turning points.
Learn about co-labs (collaborations) and scarcity marketing, and why they work.
Recognise the power of consumer trends, such as 'athleisure' and 'ugly fashion'.
Engage in group discussions and activities, where they will develop a new product drop for Crocs, applying real-world marketing strategies.
What You Need
Required - Teacher Notes and Runsheet
Required - Audio and Video - the presentation has video and needs sound
Required - Paper, pencils/pens for students to use for activity
Optional - Class prizes for best pitch, best use of problem-solving, most creativity, etc.
Files included for Download
Teacher Notes and Runsheet (.pdf)
Presentation Slides (.pdf)
Presentation Slides (.ppt)
Crocs - Marketing, Scarcity (Demand)
This case study explores marketing and brand strategy through the journey of Crocs, one of the most controversial yet successful footwear brands in the world. Students will study how Crocs went from a niche boating shoe to a global fashion icon, almost failed, and rebuilt its brand through smart marketing, collaborations, and cultural trends.
Through videos, discussions, and group activities, students will delve into key marketing concepts such as branding, collaboration, scarcity marketing, and consumer trends. They will investigate how trends like “athleisure” and “ugly fashion” contributed to Crocs' resurgence, as well as why limited-edition drops and partnerships with influencers have been transformative for the company.
What Students Will Learn
Through this activity, students will:
Understand the role of marketing and branding in a business’s success.
Analyse Crocs’ journey, identifying key challenges and turning points.
Learn about co-labs (collaborations) and scarcity marketing, and why they work.
Recognise the power of consumer trends, such as 'athleisure' and 'ugly fashion'.
Engage in group discussions and activities, where they will develop a new product drop for Crocs, applying real-world marketing strategies.
What You Need
Required - Teacher Notes and Runsheet
Required - Audio and Video - the presentation has video and needs sound
Required - Paper, pencils/pens for students to use for activity
Optional - Class prizes for best pitch, best use of problem-solving, most creativity, etc.
Files included for Download
Teacher Notes and Runsheet (.pdf)
Presentation Slides (.pdf)
Presentation Slides (.ppt)
